H&M BEAUTY GETS AN OVERHAUL
I’m so happy to hear that H&M will be launching their whole new beauty line this fall! Some of my early beauty memories are my precious, loose, highlighting powder from H&M. Oh it was a beaut!
But it’s been a while since H&M could wow me with a beauty product. They’ve tried, but it has long seemed like they’ve de-emphasized their beauty line. Unlike &Other Stories, their sister, which has loads of great and versatile products (read about some faves here.)
Well, by the look of it, I’m gonna need it all! Beautiful, fun packaging and a lot more love and thought has been put into it. H&M tells us, that there will be more than 700 products (!), both seasonal and limited edition products. There will also be a premium line and a conscious collection line, in style with their clothing line, which will be sustainable and Eco-certified. Yay!